Discover the Power of Pricing

Imagine a place where you can discover the power of pricing and feel good about it. That is the point of Here you will find the tools to unleash the power of pricing so you can make the profit you deserve in your business.

For too long price has been seen as a dirty word. Pricing for profit has been associated with greed and for some people, criminality. As a result pricing is something that is largely neglected by most business owners. Most business owners fail to get paid what they are worth because they fear what other people will think of them. They fear being seen as greedy. That is because they have been conditioned to view price incorrectly. And that is one of the things that keeps them from reaching their potential and getting paid what they are worth.

The Mediocrity Trap
It is no wonder that most business owners take a look at their competition and pick a price somewhere in the middle. It seems like the safe thing to do. Who could complain about their profit if they are priced in the middle? Surely someone will buy from them since their prices must not be too high or too low. They are wrong. While they may think a price in the middle ensures their safety what it really ensures is their mediocrity.

Nobody cares about a mediocre business. Mediocre businesses do not survive for long let alone thrive. Your price determines the type of business you can be and the amount of profit you can have. It is perhaps the single most important factor in a business. While every other aspect of a business must be designed to support your price, your price can ultimately make or break your business.

Why Your Pricing Strategy is Crucial
Your price is how you recoup the value you provide in your offering. That value is illustrated in profit for your business. Profit is our lifeblood. Without enough profit, jobs are lost. Without enough profit, quality is eroded. Without enough profit, the doors will close. It is not a question of if; it is a question of when.

That is why you must get a grip on your pricing strategy. Not having an effective pricing strategy is the other reason why business owners like you don’t get paid what they are worth. Not having an effective pricing strategy causes you to give away too much of your value.

The good news is that we can fix that. Whether through consulting or though educational programs The Strategic Pricing Center is your key to pricing for maximum profit. It is the key to getting a grip on your pricing strategy and overcoming all of the mental baggage you’ve picked up along the way.

Don’t worry; this is not about price gouging or sticking it to those who pay you for your offerings. That’s not it at all. This is about helping you get paid what you are really worth. You deserve to get paid for the value you provide. That’s only fair. And the fact of the matter is that you cannot get paid what you are worth if you don’t know how to price effectively.

If you are like most businesses your prices are too low. But even if they are not, you undoubtedly have pricing problems that need to be overcome. If that sounds good to you then you have come to the right place.

To inquire about becoming a client please fill out the preliminary application below. All information is required. Don’t worry it will be kept private and confidential. It will not be shared with any third party. (Please note that consulting clients are taken on an extremely limited basis and that there is a substantial wait time for response.) If this is something that you are serious about you need to make a compelling case.

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